Testimonials
"I've tried a few of the other chip repair systems and Dr. ColorChip has given me the best results. I'm very picky about how my cars look and when I used "the doctor" on my Mazda MX-5, the results were really good. Nothing will ever be factory paint but as long as there are stones on roads and people with shopping carts, the doctor will be in my garage."
- Rick, NJ
"I'll admit, I was a bit skeptical as to whether your product would work as well as the claims, but I was pleasantly surprised. The procedure couldn't be any easer. Not much work for great results, especially with multiple applications.
All that and great customer service, the perfect combination.Good luck with your business."
- George Michaels, Virginia Beach, VA
Car care & service centers have an untapped opportunity to add profit to their bottom lines each day by offering fast, professional touch-up repairs to their customers who are waiting for oil changes, tire replacements, brake jobs and other common services.
Each day thousands of vehicles pass through the service bays of car care centers large and small. A large number of them are in need of paint chip repair and other minor touch-up jobs.
The owners of these cars are generally left with two options:
Neither option offers a very good outcome…until now.
Everyone understands the typical bottle of touch-up paint allows little more than creating the effect of a good case of measles on the hood of a car. Even with the newer applicators, it’s almost impossible to perform a respectable repair on one chip, let alone hundreds or thousands of them. The paint is still difficult to apply, very time-consuming when addressing several chips, and leaves little paint blobs at each location where applied. And forget about trying to touch-up the smaller speckled chips from constant highway travel- it can’t be done short of spraying the entire hood.
The other option of doing nothing is often regrettably made by default for fear of making the vehicle’s appearance worse by attempting option 1. So the owner is left with the frustrating visual of white chips randomly glaring back at them…that is, until they rust and become brown chips.
Prior to the work to be done on each vehicle, the service writers usually walk around the customers’ car to note any exterior damage for liability issues. While doing this quick visual inspection, the writer has the opportunity to check for stone chips and other repairable paint imperfections. This is the perfect opportunity to add profit to the ticket. With knowledge of what is easily repairable, the service writer can approach the customer and offer the repair- most likely without any additional waiting time- at whatever price they deem attainable. It’s a win-win situation for company and customer.
With the larger service chains each cumulatively seeing thousands of customer cars each day, the profit potential for them is enormous. Tire service companies, for example, have very low profit margins on selling and installing a new set of rubber. Adding a paint chip repair option, if at only $30 per car (which is low), would significantly boost their daily bottom lines. Even with labor costs factored in, most of the income at that price point would be pure profit.
Example:
Profit on 10 cars per week per month: $1020
Annually: $12,240
50 locations $50,100/month $612,000/year
100 locations $100,200/month $1,224,000/year
500 locations $501,000/month $6,120,000/year
These profit figures assume just 2 cars per day! Most service bays see about 40 or so vehicles come through on a daily basis. At servicing only 5 percent of the customers, and at only $30 per touch-up, these are very conservative estimates. The average price of a wholesale touch-up repair at used car dealerships is $50, and the likelihood of providing some touch-up repair for more than 5 percent of all service customers is great.